The influence of social media
Image adapted from: Jacob Cass (2024) According to Wikipedia social media is mainly the new Forms of media that include or involve interactive participation. The public gains access to social media services through the web based apps that provide social media functionality through their devices such as tablets and smartphones. Benefits of social media on public relations Budget friendly One of the benefits of using social media is the fact that it is budget friendly, cheaper as it saves organisations from spending huge amounts of money on traditional marketing or advertising ways Such as print, billboards coverage, television and radio. Instead of advertising the traditional way PR professionals have chosen to advertise using social media platforms, which saves them from spending a lot of money. As there is no need for them to pay for posting on their own social media platforms. Brand building Image adapted from: Harsh Agrawal (2019) Through social media, ...
